What are the most effective marketing methods for a law firm?

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Bassons J.

I'm torn between SEO and PPC. Are there any other common or unique internet marketing methods you recommend we start?

Harmi G.

For law firms, this works a little differently than for regular businesses. Here, you need to not only attract traffic, but also build trust, paying special attention to comprehensive website optimization for legal queries, local SEO to reach the top in your region, targeting in social networks to reach the target audience, as well as competent content marketing with articles, cases, answers to frequently asked questions of clients. It's important for lawyers to demonstrate expertise and at the same time remain accessible, so the strategy must be designed for the long term.

Rentola M.

If you are at a crossroads between SEO and context, you can look at content marketing and e-mail newsletters. They work for the long term and help retain customers. SMM with targeted advertising is also a good idea, especially if you choose the right platforms for your audience.

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